Industry News
Broker association sets its sites on expansion
Insight Insurance Brokers Association is the innovative new name adopted by the Australasian Association of Insurance Brokers this week.
The rapidly expanding association, which has attracted several new members nationwide over the past 12 months, has had a change of image to bring it into line with its determination to be a dynamic and growing force in the insurance broking sector.
The association was previously known as the Regional Insurance Brokers Association (RIBA) before it changed to the Australasian Association of Insurance Brokers last year.
Insight Executive Officer Bill Friend says the new name, which came about at a strategy meeting of Board members last month, will “appeal to consumers more so than people in the insurance industry”.
“We liked what the name envisioned,” he said. “The ability to see clearly and intuitively into complex insurance matters is part and parcel of what brokers do day in day out.
“Brokers understand and find solutions to people’s insurance problems – that is the message we want to convey to members’ potential customers,” he said. “We also wanted to provide members with a customer-friendly brand that the end consumer could readily identify with.”
ENDS
For more information contact Bill Friend on 0410 490 321 or visit www.insightinsurance.com.au